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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

Tag: postgraduate

Back in April, I carried out some discovery work into the postgraduate applying process. We wanted to find out what it’s like to use the EUCLID application form and whether the guidance content we provide on the study site reflects and supports this experience.

The user journey for students applying for a self-directed PhD is distinct from those looking for a project-based PhD, so we’ve mapped each separately with an accompanying commentary on what we learned from our user research.

Our new postgraduate study site brings together content that was spread across our web estate into one location. This involved working with multiple teams to deduplicate and consolidate content, reducing our page count by 60%.

The Postgraduate Entry 2026 website that launched on 7 October introduced new approaches to how we present degree programmes. Contributions from colleagues in schools, colleges and support units have been critical to our transformation of online provision.

On February 4th, we hosted an open invitation online session to share our insights on flexible study, short courses and the ICL route to a postgraduate qualification. This was of particular relevance to colleagues in related fields, such as Short Courses, Executive Education, Continuing Professional Development, and the part-time intermittent route to a postgraduate award. […]

We’ve recently finished development on our postgraduate programme content types for the new degree finder. We are now sharing a preview of the different sections, guidance and formatting for them.

This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024. In this instalment, I review my approach to usability testing for new postgraduate funding content, highlighting what I would do differently if I could do it over again with a little less time pressure.

We audited postgraduate study website content this summer and worked with colleagues responsible for it to follow our audit findings around consolidating and improving our web estate.

I recently did some content improvement work with the Postgraduate Recruitment team that taught me a lot about the use of standout elements and how they influence user behaviour.

Liaising with postgraduate marketing colleagues, I identified a need for an easy way for them to monitor data relating to demand for postgraduate degrees. I’ve built a prototype and am now working up a process to continue to improve this.

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