Why we workshop
Successful digital projects, effective digital products and services and great user experiences need multidisciplinary collaboration. In this post I’ll go through why I value techniques that facilitate this multidisciplinary approach so highly, and how business units across the University are calling on us to help them do the same.
In Website and Communications, we’ve become adept at bringing people together and facilitating this collaboration, opening up and democratising contributions to bring in new perspectives, generate new ideas and solving problems in new ways.
We value workshopping skills so highly, we developed a half day training session on the topic which forms part of our user experience and design thinking training programme.
Workshops help tackle a range of digital challenges
Business units across the University and beyond invite us to design and run workshops to help solve their digital strategy, research and design challenges.
Our workshops can:
- support the delivery of digital strategies that stakeholders can get behind
- tease out a team’s assumptions and preconceptions about their customers through persona generation
- get fast consensus about what action to take in response to usability testing research findings
- develop testable assumptions of the potential value of products and features using Lean UX hypotheses and frameworks like the kano model
- generate tens, if not hundreds, of design ideas that are rapidly iterated and refined through collaborative sketching
- facilitate faster generation of better quality content through pair writing
- get you working directly with your target users to better understand their needs and solve problems together
And we don’t just talk the talk. Workshopping is a regular part of our team life. We collaborate more effectively when we employ the same principles on our own projects.
Workshop and training activity in 2016-17
In the past 12 months alone we’ve used workshops to:
- Support 18 business units bring together almost 150 colleagues to achieve consensus and solve digital management challenges though design thinking
- Help 5 business units prioritise the issues they’ve observed in 8 rounds of usability testing we’ve undertaken for them
- Engage the University’s technical and design communities in the shaping of expectations and requirements for a new website search engine and the design framework, EdGEL
- Prioritise software features on anticipated customer value to support EdWEb CMS development planning
- Generate content in direct collaboration with subject matter experts for a range of website development projects and trained 36 colleagues in how to do this for themselves
Get in touch to discuss your digital challenges
If you’re looking for a new way to kick off a project, solve a problem, or get your stakeholders united behind a shared vision get in touch. We can help your team working more effectively together and ensure digital projects go more smoothly.