We’ve launched a new version of the Effective Digital Content, using stand-alone in-house videos, up-to-date with the latest legislation and research.

As part of our collaboration with IS Helpline, we worked to improve the web content on getting your first student card – and saw the support calls on this topic nearly halved.

Last week, Duncan MacGruer and I ran a workshop at the IWMW conference in York, demoing the continuous improvement process we’ve been using in our Helpline collaboration project. In this post, I highlight what we did in the workshop and the insights we got from attendees.

Last week I attended ContentEd – a two-day conference dedicated to content strategy in higher education. In this post, I recap the highlights and lessons learned from this inspiring and educating conference.

The University Web Search is changing on 22 March. It will feature new ways to search content and access results, including autosuggestions and a customised output for profile pages.

We have recently completed a six month collaboration with University Human Resources Services (UHRS) which has delivered a fledgling digital strategy, developed new content management processes and skills within their team, and rationalised priority areas of their website.

Tools are available to help research the keywords our visitors use when searching our sites. We can use this information to better understand their needs, and to optimise our content to meet those requirements.

Last year, I visited the Social Media Community to discuss the potential for social media analytics, and to review what we had achieved with social sharing buttons in EdWeb.

It’s time to wish a happy first birthday to customisable short addresses using the edin.ac shortener, and take a moment to celebrate the success of this service.

I’ve been blogging a lot about our work with Student Counselling – now read how the big picture fits together.