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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

We’re presenting at ContentEd 2025

Flo, Jen and Neil are all presenting sessions at this year’s ContentEd Conference, happening online 21 and 22 October 2025. Plus, if you’re a member of the ContentEd+ community, you can catch Lauren in September sharing her experience of leading content design projects.

Community, collaboration and knowledge sharing are very important to us as a team.

We dedicate time together to blog writing and show-and-tell sessions to get everyone comfortable with thinking about and disseminating their work. We also regularly contribute to internal networks like the Marcomms Forum and the Web Publishing Community.

This is all great grounding for getting involved in sector-wide events, and ContentEd is a fantastic place for content, UX and web professionals to get together.

Promotional image for Neil Allison's ContentEd 2025 talk

Neil’s talk is Hypothesising: a route to quick wins and stakeholder enagagement. A 10% conference discount is available with the code: NEIL10.

Learn more about the ContentEd Conference 2025

Our ContentEd Conference talks

Our sessions this year:

  • Flo Vincent: How AI is (and isn’t) changing the way prospective students apply for university
  • Jen Doyle: Singing from the same hymn sheet? Making the case for centralisation in a devolved institution
  • Neil Allison: Hypothesising: a route to quick wins and stakeholder enagagement

Full list of speakers at the ContentEd Conference 2025

Flo’s session asks the question, “Are students using AI to apply for university?” She explores what analytics and conversations are revealing about ChatGPT and the application process. You’ll learn how to spot new behaviours, prepare your content teams and carry out your own research into what’s next.

Jen’s session explores efforts to bring consistency to course finders across a highly devolved structure. Learn how one team (us!) built trust, overcame resistance and made the case for centralised services without formal governance on their side.

Neil’s session introduces hypothesis-led thinking to help you test ideas quickly, build evidence and move conversations forward. You’ll explore simple techniques and see how they’ve worked in practice.

Lauren’s session for ContentEd+

Plus, if you’re a member of the ContentEd+ community, you can tune in to see Lauren deliver a new talk: Making content design projects run smoother: 4 questions you need to answer.

Event details for Lauren’s talk

Learn more about ContentEd+

Promotional image for Lauren's talk. Repeats information provided in the web page.

Lauren’s talk is: Making content design projects run smoother: 4 questions you need to answer

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