Tag: postgraduate user research
As the UX Specialist within the team, I led the guerrilla usability testing at the University’s Postgraduate Open Days on 13 and 15 November. This approach is really quick, cheap and easy to run, and provided a great opportunity for our team to engage directly with prospective students.
We recently spent the day talking to prospective postgraduates and observing them interacting with colleagues during a visit day. It was an eye-opening experience for the team for a number of reasons, and importantly we began putting some important principles into practice.