Category: Student experience insights
Summaries of what we’re learning as we undertake research and design work and press forward with a coherent content strategy. This would include headline findings and promotional material – providing links through to the wiki which should be our repository for the detail.
We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.
We recently completed exploratory user research into the prospective undergraduate experience of applying to the University of Edinburgh. In this post, I share insights of an emerging theme – why prospective students want more information about what they can study.
Last week our Design Sprint Facilitator Nicola Dobiecka ran a session on experience mapping to share what we’ve learned about the prospective student decision making process. Session recording and access to the map are available to Edinburgh staff.
After adding links to school-specific guidance in our content around teaching and learning in 2021-22, we found that prospective students only interacted with content from a handful of schools.
Our design sprint challenge was to identify how we might make all funding opportunities findable and comprehensible to prospective students. We designed and tested a prototype concept to help us gauge how useful students find a new scholarship search facility and the presentation of the funding information.
Join us on Wednesday 18 August at 10am to watch prospective postgraduates try out a design we’ve prototyped to make it easier to find scholarships and funding available to them to study at Edinburgh.
Our challenge for design sprints 4 and 5 was around the presentation of entry requirements. It’s such a big area we decided to dedicate two sprints. In sprint 4 we looked at provision for UK applicants (specifically widening access students) and in sprint 5 we looked at how we serve international students.
Sprint 3 had us researching and designing potential new features to help prospective students estimate their cost of study. We tested whether students would value being able to calculate their total cost of study, if presented with a breakdown of costs – whether certain, variable or estimated.
Join us on Thursday 8 July at 10am to watch international prospective undergraduates try out a design we’ve prototyped to make it easier to work out whether they might be qualified to study an undergraduate degree at Edinburgh.
Join us on Thursday 17 June at 10am to watch prospective undergraduates try out a design we’ve prototyped to make it easier to work out whether they might be qualified to study an undergraduate degree at Edinburgh.
