Tag: search engine optimisation
A question has been doing the rounds recently: do we actually need site search? It’s a fair question and one I have been giving a lot of thought to. With AI-powered summaries increasingly answering queries before users even reach a website, and with navigation that, when it works, can get people where they need to […]
The Website and Communications team has recently been heavily involved in a pilot project to improve the journey of prospective online learning students, from investigation to offer.