Category: Content management
Automated reports are blunt tools – they can get you a certain way, but only the sharpness of a manual review can make sure you’re not missing anything.
Back in September 2016, the University initiated a procurement exercise to replace its current central search engine. As we are nearing on deciding the successful vendor, it’s a great time to provide a project review, revisit the vision and explore the opportunities this new search engine will present.
We’ve been looking at what automated tools can tell us about user behaviour on the Student Counselling Service site, as part of a suite of work we’ve been doing for Student Experience Services. Analytics can only tell us so much. It can be fascinating to delve into, but is potentially a rabbit warren of useless […]
As part of the work we’ve been doing for the Student Counselling Service, I’ve spent this week looking at some automated reports on user behaviour and advising what to do about broken links.
Google Analytics Events enables a deeper understanding of in-page website behaviour. Here are some of the key things we can learn about how our users interact with our pages.
At a recent Website Support Clinic, I worked with a web publisher who wanted to go through the steps to publishing a newly created site. From that meeting, I’ve created a handy to-do list and points to consider when publishing new EdWeb sites.
Renaming our Writing for the Web course has thrown some interesting light on people’s perception of the course.
At a recent Website Support Clinic, I worked with a web publisher on a site that repeated the site title in navigation text and URLs. To help readers scanning information on your site, avoid repetition and place trigger words at the left.
It’s simple to use trackable links, together with web analytics, to gauge the success of our campaigns – through print, email, social media or elsewhere.
Pair writing is a speedy way to craft content — it teams up content and subject experts to write together in a 1-2 hour session. We’ve started using this process with colleagues to improve and create University web pages.
