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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

We’re speaking at ContentEd!

Lauren and I have had our session proposal accepted for this year’s ContentEd conference in November. We’re really looking forward to sharing our experiences at the international higher education conference for content professionals, and we’ve got a discount code to share with Edinburgh colleagues.

About our session: “From website management to student-centred digital services”

Here’s the synopsis for our session:

How do you build a team to get a grip of a sprawling university web presence and then keep hold? Two years ago, the University of Edinburgh invested in a team to transform how prospective student web content was managed.

We turned that original proposal into a human-centred design team focused on improving the overall prospective student experience. Our goal now is to influence student and staff behaviours to achieve business outcomes.

We don’t have all the answers, but we’ll talk about both theory and practice, sharing our team’s successes and learnings along the way.

Key takeaways:

  • The role of content specialists in a human-centred design team
  • The role of organisational culture in delivering useful and usable digital services
  • Examples of putting the theory into practice, and the impact it can have

Our profile page on the conference website

About the conference

ContentEd takes place 25-26 November at the Mercure Bristol Grand Hotel. You can also choose to participate online.

Here’s how the organisers describe the event:

The leading conference for content strategy and UX, content design and content marketing in the education sector.

“ContentEd is a two-day conference that leads the dialogue around the development and advancement of content strategy in the education sector.

Content strategy as a discipline is maturing and evolving all the time. But until we launched ContentEd, there was a lack of dialogue specifically addressing content strategy through a single conference format in the education sector in Europe. ContentEd changed everything. We held our first event in London in 2017, and our programme and community has grown year-on-year, attracting speakers and guests from around the world.”

Learn more about the conference

Read Lauren’s post about her takeaways from attending the last ContentEd conference

Discount for Edinburgh staff

If you’d like to attend Content Ed, the organisers have  kindly supplied us with a discount code for Edinburgh  staff. Using SSNA2JK which will take 10% off the ticket price.


Advertising graphic for our talk. All information included in web page.

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