Tag: continuous improvement
Since the spring, our team has been working with the Enquiry Management Team to update website content to answer the questions prospective students are emailing about.
It’s a little over a year since we delivered our first user-centred enhancement project and I’ve been looking at analytics to dig deeper into how we’ve influenced website visitor behaviour to reduce unnecessary email enquiries. Analysis shows we influenced over 25% to self serve rather than make an enquiry.