In the behavioural economics book Nudge there’s a beautifully simple example illustrating the importance of feedback. It’s a great way to explain why it’s so important for content designers to actively engage in hypothesising, prototyping and testing with users. 

Listening to a podcast by journalist and author Jon Ronson, I was struck by what he had to say about social media echo chambers and feedback loops. It made me think about the parallels between his observations and findings, and how we run user-centred projects. In particular, the importance of working in the open.

An anecdote about United States (US) military intelligence in the book I’m currently reading – Good Strategy, Bad Strategy – prompted me to draw a parallel with user research and how we make decisions in service and software development.