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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Presenting at ContentEd 2023

The annual web content-themed conference for higher education professionals is happening in Manchester this year, from 16 to 17 October. Lauren and I are contributing sessions, and the team are looking forward to a couple of days of learning and networking with colleagues across the sector.

About ContentEd

ContentEd is a two-day conference that leads the dialogue around the development and advancement of content strategy in the education sector. We’ve found it to be a friendly and welcoming space, and a great way to make new contacts with colleagues working in higher education content design and marketing.

Read our previous posts about ContentEd

This year it’s happening from 16 to17 October at the Lowry Theatre, Manchester.

ContentEd conference website

Presenting and attending

This year, Lauren and I are giving talks and Nicole, Louis and Cathy are attending.

Keep an eye out for us, and come say hello!

Lauren’s session: The discomfort and messiness in big projects (and how to get past it)

The bigger the project, the more complex it is. And those complexities make things messy, and sometimes uncomfortable.

The Prospective Student Web Content team at the University of Edinburgh is currently in the middle of a big, multi-year project, developing a new content management system to deliver their prospective student website used by over 11 million users each year.

Over a year in and this project has had its fair share of uncomfortable and messy experiences, including:

  • a rocky start in project leadership

  • collaboration difficulties trying to get colleagues across disciplines aligned

  • a content design challenge around entry requirements so complex it felt like a big project within another big project

In this talk, Lauren will share her perspective on the challenging experiences the team has faced along the way, how they tackled them, and what they learned.

Lauren’s talk synopsis on the ContentEd website

Graphic illustrating Lauren's talk including a photo and talk title

You can get a 20% discount for the conference using the discount code LAUREN20

Neil’s session: Collaborative usability test reviews: bringing your team closer to your users

Generating rapid insight, growing empathy for users, and achieving design consensus within a team can be challenging. In this session, Neil will share a tried and tested approach that works well in agile projects, as well as a range of other contexts where informed design decisions and quick results are needed.


  • Why regular exposure to users interacting with your work produces better end results

  • Examples of the impact of this approach at the University of Edinburgh

  • All the materials you’ll need to run this for yourself.

Neil’s talk synopsis on the ContentEd website

Graphic illustrating Neil's talk including a photo and talk title

You can get a 20% discount for the conference using the discount code NEIL20


1 reply to “Presenting at ContentEd 2023”

  1. Niall Bradley says:


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