Talking about our immigration project on a new podcast
I was invited on The Fourth Wall Content Podcast, a new podcast exploring user-centred case studies. I spoke about our team’s collaboration with the Student Immigration Service on improving the digital experience for student visa applicants.
Robert Mills is a freelance content strategist who just started a new podcast, The Fourth Wall Content Podcast. In each episode, Robert interviews a guest about work they’ve done where they have needed to meet the needs of their audiences.
What I talk about
I was delighted when Robert reached out to be on this new podcast, and I was incredibly honoured when I learned I was going to be the first guest.
After hearing the podcast description, I chose to talk about our project to improve the digital experiences for University of Edinburgh students visa applicants.
Running over five months, this was my team’s first end-to-end content design project and one where we learned so much about the target audience we were working with.
It was also a very meaningful project for me as someone who knows the stresses and horrors of the UK immigration system having gone through it myself. While working on this project, I felt so passionately about giving Edinburgh international students a clear content experience that could help them make sense of a confusing and scary process.
For these reasons, it felt like the right project to share on the podcast.
In the episode, I cover aspects of the full content design process, including:
- getting our stakeholders familiar with our ways of working
- conducting the user research and prioritising the biggest pain points
- developing the content through ideation and prototyping workshops and then co-creating with subject matter experts
- measuring the project impact
In addition to the podcast, we’ve covered this project in great details in various posts on this blog.
Listen to the episode or read the transcript
The episode is 40 minutes. You can also read a full transcript on the podcast site.