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Website and Communications Blog

Website and Communications Blog

  1. Website and Communications Blog
  2. Tag: user requirements

Tag: user requirements

Jobs to be done – where marketing & UX meet

I’ve recently been learning about an approach to marketing and product management strategy called ‘Jobs to be done’. It seems an excellent way to bring business and user goals into alignment, and one to explore further in our thinking about product development.

6th June 2017 1

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