Understanding user needs and behaviours is a key component to the success of modern digital services. Having the appropriate data and insight at the right time, can trigger an individual or a team to take action to improve the digital experience, and thereferore support a successful organisation realise its strategic targets. With that in mind, […]

The University of Edinburgh is in the process of carrying out a Web Estate Audit to better understand our online presence, and the project is now moving on to its next stage.

I was watching a presentation by Lean UX author, Jeff Gothelf, and a point he made about user-focused development – taking small steps, sensing and responding – really struck with me. So much so, I’ve written a bit of it up to share here.