Understanding user needs and behaviours is a key component to the success of modern digital services. Having the appropriate data and insight at the right time, can trigger an individual or a team to take action to improve the digital experience, and thereferore support a successful organisation realise its strategic targets. With that in mind, […]

I’ve recently been experimenting with custom reports in Google Analytics in order to identify “Page not found” errors that occur in the University of Edinburgh website.

The brave new world of European data protection laws mean that web analytics will not be a ‘GDPR-free’ zone. So I thought I’d note here what I expect to change (and remain the same) after 25 May.

I’ve decided to instate a new mailing list for University Google Analytics users. This comes as a response to a number of interface changes recently instated by Google, and feedback received from our regular training course attendees.

Google has introduced a new ‘home’ within Google Analytics to try to introduce insights from machine learning into the platform. This replaces the former starting report – Audience, Overview – and in this post, I’d like to offer my thoughts on what this change means for University of Edinburgh users.

Google Analytics Events enables a deeper understanding of in-page website behaviour. Here are some of the key things we can learn about how our users interact with our pages.

It’s simple to use trackable links, together with web analytics, to gauge the success of our campaigns – through print, email, social media or elsewhere.

The University will shortly start a procurement exercise on the University central search engine. In preparation, I recently conducted search analytics research to attempt to better understand the way our users engage with search.

One of the best ways to get the most out of Google Analytics is by comparing two sets of data. This can be comparisons in time, actions, audiences or content. And the best way to do this is by using segments.

This summer I’ll begin a series of posts about Google Analytics, exploring some of the key reasons that we recommend its use. I will explore key tasks you can perform, and answer that vital question – “how can I tell if my site is successful”?