As AI-generated content becomes increasingly prevalent, questions of trust emerge, prompting a growing need for transparency about the creation of digital content. As part of an academic study, I designed and prototyped ways to display provenance data for synthetic content made by an AI searchbot on a University website.

In this post, Digital Content Style Guide Intern Hannah Watson examines the research and existing guidance that have supported our work on the University’s style guide.

When the team behind the health and wellbeing website contacted the UX Service for help improving their student-facing content ahead of the new academic year, we were happy to oblige. Adopting a coaching approach, we guided them through usability testing to identify and prioritise content changes, to make it easier for students to find out […]

Contributing to the W3C Web Sustainability Guidelines, I enjoyed working with talented editors and UX professionals to shape 21 guidelines in the User Experience Design category. In this post, I spotlight selected guidelines, reflecting on how they were written, and how they encapsulate the ethos of the principles behind them.

For the past year I have been part of a UX task force developing the W3C Web Sustainability Guidelines. As the guidelines reach the milestone of Draft Note status, I reflect on what they stand to achieve, and share insights from our process to make these guidelines as useful and usable as possible.

Content Improvement Club is our regular meetup for web publishers. In our November session we covered events pages. We worked in groups to create a journey map of the information people need from an events page at different points in time. We also spent time peer reviewing events pages people had brought along.

In October 2025, the User Experience Service ran a survey to learn about how University staff use the editorial style guide. In this post, Digital Content Style Guide Intern Hannah Watson summarises and analyses the responses.

Continuing our UX research on AI features, we worked with the EdHelp team to design and run user tests to learn how students respond to their ELM-enhanced online enquiry service, AskEdHelp. This post documents our methods, findings and recommendations. 

This is a joint blog with reflections from Katie Spearman and Mel Batcharj from the User Experience Service who attended the conference.

Last year, our Green Digital Design Intern audited the Edinburgh Innovations website for digital sustainability, and made several recommendations. This year’s internship went further – researching how users actually interacted with the site and uncovering potential to improve both the site’s UX and its environmental impact.