As AI-generated content becomes increasingly prevalent, questions of trust emerge, prompting a growing need for transparency about the creation of digital content. As part of an academic study, I designed and prototyped ways to display provenance data for synthetic content made by an AI searchbot on a University website.

In this post, Digital Content Style Guide Intern Hannah Watson examines the research and existing guidance that have supported our work on the University’s style guide.

The User Experience Service worked with colleagues from the Library to assist with their content development work. In this post, we’ll summarise what this collaboration involved and how it helped the Library to improve their site. 

When the team behind the health and wellbeing website contacted the UX Service for help improving their student-facing content ahead of the new academic year, we were happy to oblige. Adopting a coaching approach, we guided them through usability testing to identify and prioritise content changes, to make it easier for students to find out […]

In October 2025, the User Experience Service ran a survey to learn about how University staff use the editorial style guide. In this post, Digital Content Style Guide Intern Hannah Watson summarises and analyses the responses.

This year the User Experience Service have been working on improving the editorial style guide. In this post, we outline what this work has involved and what’s coming up next.

Continuing our UX research on AI features, we worked with the EdHelp team to design and run user tests to learn how students respond to their ELM-enhanced online enquiry service, AskEdHelp. This post documents our methods, findings and recommendations. 

This is a joint blog with reflections from Katie Spearman and Mel Batcharj from the User Experience Service who attended the conference.

Last year, our Green Digital Design Intern audited the Edinburgh Innovations website for digital sustainability, and made several recommendations. This year’s internship went further – researching how users actually interacted with the site and uncovering potential to improve both the site’s UX and its environmental impact.

Building on the success of our in-person UX conference last year, I worked with UCISA to organise and run a hybrid UX Community Day. It succeeded in bringing together 185 professionals from 60 institutes for a day of peer-to peer UX knowledge exchange. I reflect on organising an impactful and enriching event.