When talking about technology, achieving understanding without confusion can be difficult, but communicating about technical concepts and processes is crucial for the success of our services. To achieve our aim of a more unified and coherent approach to technical communication across the University, the UX service has begun a new project to map the use […]

Over the summer we have had the wonderful opportunity to work with Annika Sybrandy, our Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

We all want to believe that we have free will and make our own decisions. This may only be partly true. You may realize that the way options present themselves influences your decisions. You might not realize that a whole science is dedicated to engineering the way to present choices and guide your behavior.   Nudging […]

Have you ever shopped online and received a notification that there is only limited stock of an item available? If you are like most people, these alerts will nudge you over the edge to purchase the item now. There are only a few left, after all! This is an example of how marketers use behavioural […]