As part of our user research in the discovery phase we interviewed University staff about their experiences of providing services to prospective students. Our goal was to uncover insight relating to staff experiences to see how it fits in with other areas of discovery work we’re doing.

During the early part of December, we ran a series of events to engage with the student recruitment and website management communities. In this post I’ve pulled together slides, video and a write up of what I said.

We’ve been conducting lots of user research interviews recently. We transcribe our interview recordings to more accurately reflect what people said but this comes with an overhead. We’ve been trying automated transcription tools to reduce the effort and speed up our work.