At the end of 2024, one of our third-party listing sites, FindAMasters, approached us about taking part in a pilot looking into seeing if an AI-assisted process could complete its ‘brief’ (creating third-party programme listings) using information from our postgraduate degree finder. We thought this was a useful opportunity to put some AI to a […]

Since the end of 2024, we’ve held team sessions to experiment with using GenAI to edit content. We’ve found it to be unreliable and more time-consuming than manually editing content, so we’re not going to use it to help with degree finder editing in the near future.

Our team has been experimenting with AI over the past few months. As part of this, we recently held a head-to-head test between an old technology (Excel) and a new one (ELM, our in-house large language model) for a time-consuming activity we do annually for UCAS summaries. Spoiler: Excel won, demonstrating its usefulness for fixed […]

During recent usability testing with students, we discovered that some participants had used AI when applying for university. To learn more, I researched how site users are engaging with GenAI tools, and how these tools are currently presenting our web content. The results left me with some questions about how our team should be futureproofing for […]