I have been supporting the team’s current website content auditing activity by looking at corresponding website analytics. In this post I will share some early insight trends and what I’m seeing in terms of website management behaviour that impacts what we can learn from website analytics.

I recently audited our prospective student web estate, and learned a lot about the planning process as I went. Here’s some advice on how to tackle your own content audit. I’ve broken the process down into a few simple steps.

Auditing sounds scary. It’s one of those things that often gets overlooked because it just feels too hard or because we don’t have time for it. But it’s essential if you want to manage your content efficiently and minimise risk.