Edinburgh student journey map session with Nicola Dobiecka
User researcher Nicola Dobiecka joins us to talk through our prospective student journey maps. Join us to learn how they were made, how you can use them in student recruitment marketing, and to get an overview of what we learned from the research that informs them.
What: Mapping the Edinburgh prospective student experience
When: Wednesday 18 March, 3 – 4.00pm
Where: Online via Teams. Book a place (Edinburgh staff login needed)
This session replaces the slot at the January Marcomms Forum we needed to postpone.
As it’s now a standalone session, we can extend it a little.
Format: A 40 minute presentation, with around 20 minutes for questions.
Learn more
If you can’t make the session, or just want to learn more about journey maps and our research with prospective students we’ve shared a number of blog posts and presentations already:
- Prospective student journey maps: a blog series sharing maps and the detail behind them for prospective undergradaute, postgraduate and postgraduate research student experiences.
- UCISA User Experience Community session: Nicola recently presented a session on user journey mapping for UCISA, a UK sector-wide community that many universities subscribe to. This session is more generic, focusing on what user journey maps are and uses some examples from the Edinburgh maps to illustrate points being covered. You need to be logged in to view this. Visit the UCISA UX community webpage.
- ContentEd+ session: Nicola also presented her session on user journey mapping for the ContentEd+ community. ContentEd is a higher education community of marketing and content design professionals. You need to be logged in to view this. Visit the ContentEd website.
The University of Edinburgh is a member of both UCISA and ContentEd.
This session will be recorded and available to Edinburgh staff after the event.
