We tested a new approach to webpage content layout on University webpages with prospective students, comparing it to the existing style. While we didn’t see significant improvements in effectiveness and efficiency of user performance in the tasks set, all participants strongly preferred the new proposed design when questioned at the end of the usability test. […]

Our team went on campus during the recent Undergraduate Open Day to do some pop-up research and check some design concepts and live services with prospective students and their parents.

The team came together on campus during Welcome Week to do some pop-up research with newly arrived students. It was a great way to come together as a team, and for everyone to interact first-hand with the people we’re creating digital services for.

We recently completed exploratory user research into the prospective undergraduate experience of applying to the University of Edinburgh. In this post, I share insights of an emerging theme – why prospective students want more information about what they can study.

It was great to be able to attend the 2022 SDinGov conference recently. I’ve picked out a few of my highlights from the sessions I attended over the three days and reflected on how they help me understand the work I do.