In summer 2022, we used a 5-second test to understand what caught a person’s attention and what they could remember after looking at a piece of content for a short time. In this post, I reflect on the lessons my team and I learned conducting this research as part of the fees payment project.

In this post, I recap the experience of conducting online usability testing for our project with the Student Immigration Service (SIS) and share some lessons we learned about the importance of testing before a site goes live.

In November, our team is going to and presenting at the ContentEd conference hosted in Edinburgh. ContentEd is a 2-day conference designed for people working in content strategy, content design and content marketing in the higher education sector. 

In this sprint, we focused on reducing the number of enquiries to the Student Immigration Service (SIS) by redesigning their enquiry form to include self-service prompt text for students. 

Last November, we worked with Communications and Marketing colleagues to evolve the undergraduate offer holders website. The purpose of this website is to encourage offer holders to accept their offer at the University of Edinburgh