In the lead-up to opening applications for 2025 entry to undergraduate programmes through UCAS clearing, we collaborated with colleagues in Student Recruitment and Admissions (Admissions Operations) to make improvements to the web content and forms that applicants use to apply for clearing places via our website. Initial insights during the clearing period suggest that our […]

In advance of getting access to the new degree finder content management system (CMS), this blog provides School editors with a preview of editing an undergraduate programme page, including what the programme template looks like, what you can edit, what you can’t edit, and where you can find more detailed guidance.

With the launch of the latest edition of the undergraduate degree finder, the Prospective Student Web team has also launched the new degree finder CMS (content management system). This blog compares the new CMS to the methods we have used to date for our collaborative editing process, highlighting some of the new features that will […]

This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024. In this instalment, I review my approach to usability testing for new postgraduate funding content, highlighting what I would do differently if I could do it over again with a little less time pressure.

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

I joined the Prospective Student Web Content Team in September 2023, and immediately headed out on campus with everyone to conduct usability testing with new students. It was a great way to immerse myself in the Team’s user-centred approach and learn about a technique that should be part of every content designer’s skill set.