Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

Liaising with postgraduate marketing colleagues, I identified a need for an easy way for them to monitor data relating to demand for postgraduate degrees. I’ve built a prototype and am now working up a process to continue to improve this.

Following designing the new degree finder programme pages, we turned our attention to auditing the undergraduate study site. Our aim was to figure out what content should remain on the site given content changes we have made to undergraduate programme pages.