Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Year: 2021

After adding links to school-specific guidance in our content around teaching and learning in 2021-22, we found that prospective students only interacted with content from a handful of schools.

Since the spring, our team has been working with the Enquiry Management Team to update website content to answer the questions prospective students are emailing about.

It’s a little over a year since we delivered our first user-centred enhancement project and I’ve been looking at analytics to dig deeper into how we’ve influenced website visitor behaviour to reduce unnecessary email enquiries. Analysis shows we influenced over 25% to self serve rather than make an enquiry.

We’re recruiting two positions to our team: a user experience specialist to lead our research and dissemination activities, and a performance analyst to transform our approach to quantitative insight.

Our design sprint challenge was to identify how we might make all funding opportunities findable and comprehensible to prospective students. We designed and tested a prototype concept to help us gauge how useful students find a new scholarship search facility and the presentation of the funding information.

We’re recruiting 3 content designers to join us in improving the prospective student experience at the University of Edinburgh. Applications close Tuesday 14 September 2021.

Lauren and I have had our session proposal accepted for this year’s ContentEd conference in November. We’re really looking forward to sharing our experiences at the international higher education conference for content professionals, and we’ve got a discount code to share with Edinburgh colleagues.

Join us on Wednesday 18 August at 10am to watch prospective postgraduates try out a design we’ve prototyped to make it easier to find scholarships and funding available to them to study at Edinburgh.

We have two entry-level opportunities to join our team and start a career in content design. These positions would suit graduates or people with a couple of years’ relevant experience. Applications deadline: 24 August 2021.

Our challenge for design sprints 4 and 5 was around the presentation of entry requirements. It’s such a big area we decided to dedicate two sprints. In sprint 4 we looked at provision for UK applicants (specifically widening access students) and in sprint 5 we looked at how we serve international students.

css.php

Report this page

To report inappropriate content on this page, please use the form below. Upon receiving your report, we will be in touch as per the Take Down Policy of the service.

Please note that personal data collected through this form is used and stored for the purposes of processing this report and communication with you.

If you are unable to report a concern about content via this form please contact the Service Owner.

Please enter an email address you wish to be contacted on. Please describe the unacceptable content in sufficient detail to allow us to locate it, and why you consider it to be unacceptable.
By submitting this report, you accept that it is accurate and that fraudulent or nuisance complaints may result in action by the University.

  Cancel