Tag: google analytics
One of the best ways to get the most out of Google Analytics is by comparing two sets of data. This can be comparisons in time, actions, audiences or content. And the best way to do this is by using segments.
For the past 12 weeks, I have undertaken website appraisal and analytics tasks as part of my internship as a CMS Support Intern with the University Website Programme.
This summer I’ll begin a series of posts about Google Analytics, exploring some of the key reasons that we recommend its use. I will explore key tasks you can perform, and answer that vital question – “how can I tell if my site is successful”?
I recently attended a talk by Professor Gregor Kennedy detailing his recent research into “learning analytics”, the study of interactions in digital learning environments. Professor Kennedy’s research has revealed the gap between curriculum design and real student behaviour, and the impact this has on learning.
On 23 October, I attended a workshop session intended to introduce ideas for generating video subtitles, in order to enhance the availability and accessibility of our video training.
This months’ Web Publishing Community saw our latest update on the Drupal project (EdWeb), an update on Google Analytics events tracking, and a presentation from Andy Todd about his experiences of creating training videos for the IS Skills team.
At this month’s Web Publishing Community session Angie Lamb (IS Web Champion and Lead Analyst ) gave an interesting presentation on how she and the IS web management team had gone about tidying up and streamlining the Information Services website using website and call management analytics. Angie gave us a quick introduction to the methods she […]
We’ve updated our Google Analytics (GA) guidance to cover both the latest design refresh, and the launch of GA events.
Web managers understand the value of having website analytics and analyse them to make decisions about restructuring content or their website in general. As the University Website Programme is keen on delivering more information to enhance understanding about web visitors’ behaviour and interaction with the University’s websites, we are trying to take as much advantage […]
I’ve been considering whether we could use video training to enhance our training and support offering. Our initial attempts have been promising and I expect we will be able to alleviate some of the demand for our training in future.