Postgraduate applicant experiences – usability testing showcase session
Our final Usability Testing Service showcase session of the summer (30 June) focused on the prospective postgraduate experience using the Degree Finder and associated websites.
Working with colleagues from the Communications and Marketing Digital Team, we focused on students gathering the basic information needed for the early stages of their decision making process:
- Entry requirements
- The application process
- Cost of study
- Funding opportunities
Once again, there was a lot of demand for the session with over 20 colleagues from across the University coming along to learn more about our usability testing processes and get some insight into student online experiences.
I was especially pleased by the reactions of marketing and recruitment colleagues who hadn’t previously encountered our work. This enthusiasm has led to arrangements for a re-run of the session for staff that couldn’t make it and an unsolicited promotional write-up being produced for the regular marketing newsletter.
The insight we gained was invaluable and will help us improve our postgraduate degree finder. This new service is an easy way to embed essential user insight into web or systems development and we highly recommend giving it a go.
Sarah Colegrove, Senior Marketing Officer for the College of Humanities and Social Sciences
Following our usual processes, we tested a scenario agreed with Communications and Marketing which revolved around an undergraduate student in the field of Divinity investigating postgraduate research opportunities. We did this with the support of staff in the School of Divinity, who will be attending the upcoming repeat session. While the Digital Marketing Team were interested primarily from the perspective of how they design the degree finder interface and content structures, school based marketing staff will no doubt focus more on the nature of the content they’re providing.
Findings from the session
As ever, I led the group through the process of logging the issues they saw, consolidating and prioritising them so that they could be passed back to the Digitial Marketing Team to take forward. I was really impressed by how quickly the team picked up on this, with list of actions and timescales produced within days and distributed to everyone who attended.
Thank you so much for this, we found it incredibly useful. Watching a fresh pair of eyes attempting to carry out key tasks really shines a light on the stumbling blocks.
Lesley Middlemass, Digitial Marketing Officer, Communications and Marketing
Did you attend? Tell us what you thought
Leave a comment on this post to tell us, and our readers what you think of the session and the service. This is a pilot, so feedback is essential if we are to continue.
Learn more about the service
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