Category: Supporting strategy
Work we’ve been doing on projects that support strategic themes or overall University strategy.
Understanding and Measuring the Environmental Impact of the University of Edinburgh’s Web Estate – Initial Insights and Further Questions from my Summer Internship.
Space designed to inform how you can use our internal AI to enhance your work experience. For quite some time, LTW’s own AI Knowledge Hub has been available in the Generative AI Resource and Information Hub for LTW on SharePoint. It is aimed at providing general information on available AI tools and the associated ethical […]
Increase your AI preparedness – new internal resource to learn about AI and how it can aid our work.
Space designed to increase your AI preparedness I joined LTW this summer as a ChatGPT and OpenAI intern. I teamed up with Wietske and set out on intense three months journey to create a report aimed at establishing what part of AI is hype and what part can actually be useful for all of us […]
Understanding user needs and behaviours is a key component to the success of modern digital services. Having the appropriate data and insight at the right time, can trigger an individual or a team to take action to improve the digital experience, and thereferore support a successful organisation realise its strategic targets. With that in mind, […]
The University’s cookie consent approach has been under review and has now changed, shifting to a stricter approach against web analytics’ cookies, specifically those set by the Google Analytics platform. This change has been reflected by the introduction of a new cookie consent overlay and an updated guidance for our web publishing community. What is […]
If you are involved in managing or updating content for a university website, we need your help. In order to provide a better online experience for everyone at the University of Edinburgh, we’re calling time on out-of-date and low quality content across all of our websites. Our content urgently needs some care and attention In […]
The marketing technology landscape is changing, and we need to think about our analytics and tag management solutions.
Shared needs bring together our Web Community of Practice. How can this help us when considering similar groups?
What is the benefit of an enterprise portal in an organisation like The University of Edinburgh? While working to update the product roadmap for Portal Services, it led me to thinking about why we provide a service like the portal (MyEd).
This week, Google announced that new analytics properties would by default use “Google Analytics 4” (formerly, App + Web). What does that mean for The University of Edinburgh?
