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Category: Content Design

Content Improvement Club is our regular meetup for web publishers. This month, we looked at writing and improving alt text to make images accessible to all users.

As part of the Role of Profiles project, the UX team learned from the work of Safa Alsalman, who investigated using AI to produce biographical content for academic staff while working for Edinburgh Innovations.

As a user researcher at the University, I plan and conduct research activities to help colleagues improve the content in their websites and services. Recently, I have been learning how to use Google Analytics 4 (GA4) to see what information it can provide about University websites and content. 

I joined the annual Boye & Co end-of-winter meeting to share and discuss issues and trends in digital leadership and content management with other professionals from digital industries. I shared our work experimenting with AI in Drupal and learned about opportunities and challenges in the digital sector.

The User Experience Service have been working with the Careers Service to improve their web content. In January, we ran a workshop to help the Careers Service to think through the foundations of their content strategy.

The UX Service has helped more colleagues to conduct usability tests on their website and prioritise web content improvements. 

Content Improvement Club is our regular meetup for web publishers. This month, we looked at choosing the right words for our content so that it’s easy to find, use and understand.

As part of the Role of Profiles research project, the UX Service circulated a survey to staff across the University to gather data about how they use online profiles and what they think of them. 262 staff responded, providing valuable insights.

As part of a day of AI experimentation with Drupal specialists, we learned how to use automated technology to evaluate content against the University’s guidance on house writing style.  

Advancements in Drupal AI and LLMs prompted us to explore ways to use AI to enhance and improve UX. Working with Drupal AI specialists, we spent a day considering how AI can impact user experiences of those publishing, searching and consuming University web content. 

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