Gerry McGovern writes weekly on matters of digital content management. His recent post post pretty much defined the digital content challenge the University continues to face, and one that we’ve set up the Prospective Student Web Content team to address.

During the early part of December, we ran a series of events to engage with the student recruitment and website management communities. In this post I’ve pulled together slides, video and a write up of what I said.

I want us as a community to think differently about website management. Instead of thinking of the website as an entity in itself to be managed, we need to think of it as collections of features that influence users to behave in particular ways. In this post I’ll explain my thinking, which is driving the […]