I recently audited our prospective student web estate, and learned a lot about the planning process as I went. Here’s some advice on how to tackle your own content audit. I’ve broken the process down into a few simple steps.

Auditing sounds scary. It’s one of those things that often gets overlooked because it just feels too hard or because we don’t have time for it. But it’s essential if you want to manage your content efficiently and minimise risk.

Frequently Asked Questions (FAQs) are not a sensible way to structure web content. They might be easy to produce, but they’re difficult to consume and risky to manage. Here are five solid reasons to ditch your FAQ pages.

To have a successful digital service, we need to continuously close the loop between what our users need and what we’re actually publishing. Enquiry analysis can help us do that.

We’ve been working hard to coordinate and improve the processes around Covid-19 content for prospective students. Our new workflow and transparent backlog will give you confidence that you’re referring to the most current information.