Author: Neil Allison
Neil is the Head of the Prospective Student Web Content Team.With the current degree finder platform approaching end-of-life from a techncial perspective, we’ve been discussing what kind of shape the next generation of degree programme digital content delivery should take. This post is derived from a discussion paper generated in collaboration with colleagues in Information Services and Communications and Marketing.
We’re running a series of events in December to introduce ourselves to the University’s web marketing and recruitment and admissions communities. Join us to find out about our early priorities and our vision for the future of student recruitment web publishing.
Principles are important. They’re what unite us. A commonly agreed set of principles is a powerful way to ensure that, while we may be working independently at times, we are likely to make decisions that keep us moving in the same direction. In this post, I’ll look at the principles that are setting out how […]
I want us as a community to think differently about website management. Instead of thinking of the website as an entity in itself to be managed, we need to think of it as collections of features that influence users to behave in particular ways. In this post I’ll explain my thinking, which is driving the […]