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Website and Communications Blog

Website and Communications Blog

  1. Website and Communications Blog
  2. Tag: GA4

Tag: GA4

Google Analytics 4 (GA4)

The current central University of Edinburgh (UoE) solution for web analytics uses a single Universal Google Analytics property to collect all data. This allows for visibility of user engagement across the wider web estate however also introduces heavy sampling to the data provided. This property is used widely across the university web estate, Website and […]

18th May 2023 0

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