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Website and Communications Blog

Website and Communications Blog

  1. Website and Communications Blog
  2. Tag: GA4

Tag: GA4

Experimenting with Google Analytics 4 to improve website content 

As a user researcher at the University, I plan and conduct research activities to help colleagues improve the content in their websites and services. Recently, I have been learning how to use Google Analytics 4 (GA4) to see what information it can provide about University websites and content. 

4th March 2025 0

Google Analytics 4 (GA4)

The current central University of Edinburgh (UoE) solution for web analytics uses a single Universal Google Analytics property to collect all data. This allows for visibility of user engagement across the wider web estate however also introduces heavy sampling to the data provided. This property is used widely across the university web estate, Website and […]

18th May 2023 0

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