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Author: Emma Horrell

UX Manager Learning, Teaching and Web Services

As we approach the first anniversary of the launch of the new Effective Digital Content course it was timely to review our approach to marking the content design exercises completed by learners to look for ways to simplify and potentially automate aspects of the process.

AI tools to support content tasks are becoming more and more widespread. As part of my contributions to open-source Drupal I’ve been researching how to prepare and package content design and style rules that these tools can use effectively.

Progressive thinking about inclusive content combined with a review of our content design tools prompted us to look at the effectiveness of our Inclusive Language Guide. Before we could think about improving the guide, however, we needed to ensure staff knew it existed.

Last month I was honoured to receive a national award for Outstanding Leadership from industry body UCISA, recognising my work driving positive change through UX. This achievement prompted me to reflect on my experiences leading UX in different realms over the past few years, and to think about what UX leadership means to me.

The Role of Profiles project produced 10 recommendations for an improved University profile provision. To start actioning these, I assembled a working group of specialists and drew on UX design principles – implementing practical prioritisation while seeking innovative solutions that addressed the research findings.

Drupal is the University’s content management system and Drupal CMS – its new ready-to-use site-building product – is developing apace. As Drupal UX Research Lead, I’ve used concept testing to gather quick insights that keep interface decisions user-focused and keep development moving.

Following a successful launch of Effective Digital Content, our internal course that staff complete to learn and practice fundamental content design skills, the UX Service saw an opportunity to make the course more widely available, on the University’s Short Courses platform.

As AI-generated content becomes increasingly prevalent, questions of trust emerge, prompting a growing need for transparency about the creation of digital content. As part of an academic study, I designed and prototyped ways to display provenance data for synthetic content made by an AI searchbot on a University website.

When the team behind the health and wellbeing website contacted the UX Service for help improving their student-facing content ahead of the new academic year, we were happy to oblige. Adopting a coaching approach, we guided them through usability testing to identify and prioritise content changes, to make it easier for students to find out […]

Contributing to the W3C Web Sustainability Guidelines, I enjoyed working with talented editors and UX professionals to shape 21 guidelines in the User Experience Design category. In this post, I spotlight selected guidelines, reflecting on how they were written, and how they encapsulate the ethos of the principles behind them.

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