We all want to believe that we have free will and make our own decisions. This may only be partly true. You may realize that the way options present themselves influences your decisions. You might not realize that a whole science is dedicated to engineering the way to present choices and guide your behavior.   Nudging […]

Have you ever shopped online and received a notification that there is only limited stock of an item available? If you are like most people, these alerts will nudge you over the edge to purchase the item now. There are only a few left, after all! This is an example of how marketers use behavioural […]