Creativity is the heart of art, but its value lies in how you connect it with the world.

—Andy Warhol

📖 Introduction

Have you ever wondered how to turn an artwork into a dazzling star in the market?

This isn’t just a game of creation—it’s an adventurous journey into market strategies and role-playing!

Over the next 20 minutes, you’ll transform into an artist, curator, and audience member to unlock your artistic path!

🎯 Learning Aim

Understand the process from creation to promotion through role-playing and market positioning, fostering creative expression and marketing strategies.

Step 1: Create Your Artwork!

 Open the door to creativity!

Create your Artwork

Watch the video to master it faster!

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Game page overview map

🔮 

Copy this miro link below into your browser

 https://miro.com/app/board/uXjVLERYEvY=/?share_link_id=797056886325

to Collage your artwork，and complete the steps below!

Step2： Tag your Artwork!

Choose 3-4 tags from the following categories to give your artwork a unique identity:

create your tags

Choose 3-4 tags for your artwork

Watch the video to master it faster!

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Here are some tags for you to choose from: 

Visual Tags: Abstract Forms, Collage Art, Bold Color Blocks.

Emotional & Conceptual Tags: Beauty of Chaos, Humor & Absurdity, Deconstruction of Identity.

Contemporary Themes: Postmodernism, New Figuration, Digital Symbolism.

…….

Of course, you can also create your own tags that best suit your artwork！

Step 3: Become a Curator

1. Market Positioning: Choose your strategy!

You’re now a curator! Choose a market position to attract your audience:

step2-Role-Playing as a Curator

Choose 3 market positions for your artwork

Inspiration and Demonstration：

Luxury Collection: Highlight the rarity and high-end value.

Social Impact: Link your work to social causes (e.g., sustainability, charity).

Trend Positioning: Create a buzzworthy piece for social media.

2. Craft your marketing slogan!

Write a 20-word slogan to make your artwork irresistible!

Create a slogan of about 20 words for your artwork

Watch the video to master it faster!

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Inspiration and Demonstration：

Luxury: “An exclusive treasure crafted for discerning collectors!”

Social Impact: “Every brushstroke is a promise to the future!”

Trend: “The trendiest art icon to light up your life!”

Step 4: Become an Audience and Reflect

Role-Playing as a Audience

1. Choose your audience identity!

Pretend to be one of these audience types and pick the piece you like the most:

Choose the identity of an audience member and choose a favorite piece

Watch the video to master it faster!

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Inspiration and Demonstration：

High-End Collector: Focused on investment potential and rarity.

Emotional Healer: Searching for art that resonates emotionally.

Trendsetter: Seeking art that’s “social media-friendly.”

Step5: Vote and Comment!

Vote for your favorite piece and leave your comments in the message section below this webpage

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leave your comments in the message section below this webpage

Try to think about and answer the following questions

🙌

I like this piece because…

If I were (your chosen audience identity), how does the promotion of this piece resonate with me?

Does the promotion of this piece inspire your own art promotion? How can you use this to make your work more appealing?

Examples of comments

Examples of comments

From Creation to Value: An Art Marketing Role-Playing Game © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 

ending image

💎

Thank you for participating,

Create boldly, express fearlessly, and let your art shine in the world!

leave your comments in the message section below this post

(cover image © 2024 by hanyun xue is licensed under CC BY-SA 4.0 )

(cover image © 2024 by hanyun xue is licensed under CC BY-SA 4.0 )

(Game page overview map © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(cover image © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(Cover Image)

(Examples of comments © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(leave your comments in the message section below this webpage © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(Vote for your favorite piece and leave your comments in the message section below this webpage)

(Create a slogan of about 20 words for your artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(Choose the identity of an audience member and choose a favorite piece © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(Role-Playing as a Audience © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(Choose 3 market positions for your artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(step2-Role-Playing as a Curator © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(Choose 3-4 tags for your artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(create your tags © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(Create your Artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )

(cover image © 2024 by hanyun xue is licensed under CC BY-SA 4.0 )