From Creation to Value: An Art Marketing Role-Playing Game
Creativity is the heart of art, but its value lies in how you connect it with the world.
—Andy Warhol
📖 Introduction
Have you ever wondered how to turn an artwork into a dazzling star in the market?
This isn’t just a game of creation—it’s an adventurous journey into market strategies and role-playing!
Over the next 20 minutes, you’ll transform into an artist, curator, and audience member to unlock your artistic path!
🎯 Learning Aim
Understand the process from creation to promotion through role-playing and market positioning, fostering creative expression and marketing strategies.
Step 1: Create Your Artwork!
Open the door to creativity!
Create your Artwork
Watch the video to master it faster!
👇
Game page overview map
🔮
Copy this miro link below into your browser
https://miro.com/app/board/uXjVLERYEvY=/?share_link_id=797056886325
to Collage your artwork，and complete the steps below!
Step2： Tag your Artwork!
Choose 3-4 tags from the following categories to give your artwork a unique identity:
create your tags
Choose 3-4 tags for your artwork
Watch the video to master it faster!
👇
Here are some tags for you to choose from:
Visual Tags: Abstract Forms, Collage Art, Bold Color Blocks.
Emotional & Conceptual Tags: Beauty of Chaos, Humor & Absurdity, Deconstruction of Identity.
Contemporary Themes: Postmodernism, New Figuration, Digital Symbolism.
…….
Of course, you can also create your own tags that best suit your artwork！
Step 3: Become a Curator
1. Market Positioning: Choose your strategy!
You’re now a curator! Choose a market position to attract your audience:
step2-Role-Playing as a Curator
Choose 3 market positions for your artwork
Inspiration and Demonstration：
Luxury Collection: Highlight the rarity and high-end value.
Social Impact: Link your work to social causes (e.g., sustainability, charity).
Trend Positioning: Create a buzzworthy piece for social media.
2. Craft your marketing slogan!
Write a 20-word slogan to make your artwork irresistible!
Create a slogan of about 20 words for your artwork
Watch the video to master it faster!
👇
Inspiration and Demonstration：
Luxury: “An exclusive treasure crafted for discerning collectors!”
Social Impact: “Every brushstroke is a promise to the future!”
Trend: “The trendiest art icon to light up your life!”
Step 4: Become an Audience and Reflect
Role-Playing as a Audience
1. Choose your audience identity!
Pretend to be one of these audience types and pick the piece you like the most:
Choose the identity of an audience member and choose a favorite piece
Watch the video to master it faster!
👇
Inspiration and Demonstration：
High-End Collector: Focused on investment potential and rarity.
Emotional Healer: Searching for art that resonates emotionally.
Trendsetter: Seeking art that’s “social media-friendly.”
Step5: Vote and Comment!
Vote for your favorite piece and leave your comments in the message section below this webpage
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leave your comments in the message section below this webpage
Try to think about and answer the following questions
🙌
I like this piece because…
If I were (your chosen audience identity), how does the promotion of this piece resonate with me?
Does the promotion of this piece inspire your own art promotion? How can you use this to make your work more appealing?
Examples of comments
Examples of comments
From Creation to Value: An Art Marketing Role-Playing Game © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 
ending image
💎
Thank you for participating,
Create boldly, express fearlessly, and let your art shine in the world!
leave your comments in the message section below this post
(cover image © 2024 by hanyun xue is licensed under CC BY-SA 4.0 )
(cover image © 2024 by hanyun xue is licensed under CC BY-SA 4.0 )
(Game page overview map © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(cover image © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(Cover Image)
(Examples of comments © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(leave your comments in the message section below this webpage © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(Vote for your favorite piece and leave your comments in the message section below this webpage)
(Create a slogan of about 20 words for your artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(Choose the identity of an audience member and choose a favorite piece © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(Role-Playing as a Audience © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(Choose 3 market positions for your artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(step2-Role-Playing as a Curator © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(Choose 3-4 tags for your artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(create your tags © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(Create your Artwork © 2024 by Hanyun xue is licensed under CC BY-SA 4.0 )
(cover image © 2024 by hanyun xue is licensed under CC BY-SA 4.0 )
5 replies to “From Creation to Value: An Art Marketing Role-Playing Game”
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I like this piece from Andy because its bold, abstract design and unique charm instantly grab attention and spark imagination.
If I were an Abstract Explorer, the slogan and artwork resonate with me by celebrating creativity and pushing boundaries, which inspire curiosity and exploration.
The promotion highlights its bold and unapologetically unique style, offering a lesson on how to emphasize originality in my own work. I can adapt this by focusing on powerful, imaginative themes to evoke similar intrigue and impact.
I like Vivi’s Work. When I first look at it, it is Downy and seems like it would be great to hug it. If I were Emotional healer I would buy it. Because of his sense of strength, I felt inspired and really wanted to buy him. The slogan of this work is perfectly aligned with the work, so that it can perfectly express the work’s most distinctive feature. Perhaps I can try promoting my work in this way.
I like this piece from yuman ma because it is very abstract and I feel it represents a trend in contemporary art. As an art collector, I collect it to bring me more revenue…as well as to lead the way in contemporary art.
I like Zhouyuan Wu’s works, and the works I choose all contain abstract art concepts, highlighting trends with bold colors and shapes. I think through this work, I can make my works more colorful, the theme is more clear and prominent, and introduce the advanced trend of maverick into the promotion of my works.
I like Qianhan Pan’s works because of the bold colors and good slogans, which set off his words and metaphorically tell the story behind the painting.