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Photo of the grand looking Station Hotel in Perth

The Station Hotel in Perth: a very nice place to spend a day, with nice coffee and lovely chocolate orange cake!

I had a very interesting trip to Perth yesterday, to attend the Scottish Unitarian Churches’ Social Media and Communications Workshop. (I have a small side job updating the website and doing some of the social media posting for my church).

It was a great opportunity to network with people in similar roles at other Scottish churches, and to hear the latest communications-related news, tips and advice from Dr Rory Castle Jones, the Unitarians UK Communications Officer.

Communications: Traditional and Modern

Rory started off by comparing Traditional and Modern Communications channels.

Traditional channels of communication would include:

  • Leaflets
  • Posters
  • Press releases
  • Newsletters

Modern channels of communication would include:

  • Websites
  • Social media
  • Blogs
  • Email lists

So, Why should Churches use Social Media?

The UK has 45 million social media users, who on average use social media for 1 hr 50 minutes per day.
Here are some of the things churches can use social media for:

  • Publicising services
  • Publicising events
  • Connecting with the community
  • Explaining your faith

It seems very appropriate to include a tweet from Rory, showing the workshop getting started: