It was a great opportunity to network with people in similar roles at other Scottish churches, and to hear the latest communications-related news, tips and advice from Dr Rory Castle Jones, the Unitarians UK Communications Officer.
Communications: Traditional and Modern
Rory started off by comparing Traditional and Modern Communications channels.
Traditional channels of communication would include:
- Press releases
Modern channels of communication would include:
- Social media
- Email lists
So, Why should Churches use Social Media?
The UK has 45 million social media users, who on average use social media for 1 hr 50 minutes per day.
Here are some of the things churches can use social media for:
- Publicising services
- Publicising events
- Connecting with the community
- Explaining your faith
It seems very appropriate to include a tweet from Rory, showing the workshop getting started:
Scottish Unitarians’ Communications workshop getting underway in Perth, with inspiring opening by Rev Rob Whiteman on communications in a time of #coronavirus fear & confusion @UKUnitarians pic.twitter.com/kyawdhaqyI
— Rory Castle Jones (@RoryCastle) March 14, 2020