The Community Alcohol Campaign

The Community Alcohol Campaign

An interactive resource and educational tool for the Community Alcohol Campaign, led by NHS Greater Glasgow and Clyde. Please note, the publication contains certain elements that are for example purposes only and not relevant to the project i.e video.
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SCPHRP has been working with Lee Craig, a Health Improvement Senior at Glasgow Health and Social Care Partnership, to develop a novel interactive epub* resource and educational tool for the Community Alcohol Campaign, led by NHS Greater Glasgow and Clyde. Public health interventions that aim to change behaviour are typically complex. This Community Alcohol Campaign is an excellent example of a complex intervention, in that it consists of a number of separate elements, working together to produce an intended effect. Such interventions are challenging to understand, due to their often multi-level nature, e.g. community (licensing) and individual (screening) level components. It is crucial – for training and education – that we identify methods to present such information in an engaging and understandable way.
Standard methods of presenting information (PowerPoint slides, plain written text) are arguably not fit for purpose. We therefore need to explore newer, creative methods, and this project represents an important step towards achieving this. The epub is a comprehensive, novel, interactive resource that has the potential to be used as a: Training tool for staff Educational tool for those interested in learning about complex interventions (e.g. students, decision makers, intervention developers) Dissemination tool for conferences, public engagement, etc The epub resource is currently partially complete, and Lee presented the work at the UK Clinical Research Centres Collaboration, Public Health Centres of Excellence Conference in Edinburgh in November 2015. There was a great deal of interest in both the Community Alcohol Campaign and the resource itself as an engaging method of presenting information. We believe that this tool is an extremely valuable resource. For more information about the resource please contact Sam Bain (
*Epubs are interactive electronic publications that can be downloaded and read on devices like smartphones, tablets and PCs.



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