Category: digital marketing
I attended the Council for Advancement and Support of Education (CASE) Universities Marketing Forum (UMF) on 6 June in London in my capacity as a member of its Volunteer Executive Group and as a member of the forum itself.The CASE Universities Marketing Forum is a community championing senior professionals working in marketing, communications and student […]
Did you know that hiring for digital marketing roles has been growing nearly 33% year-over-year? As an MSc Marketing student at the University of Edinburgh, I found it no surprise that Linkedin has listed digital marketing as one of the fastest growing sectors in 2021 (source: CNBC). While the world has already been gradually leaving traditional media for digital over time, the COVID-19 pandemic has greatly accelerated the process. Many marketers immediately scrambled to reach consumers through the […]
