Thanks to Suzanne Agnew, one of our Trainee Careers Consultants for this post on trends and opportunities in advertising – Rebecca
When the economic downturn began the advertising sector was one of the first to suffer, but for the past 5 years it has been making year-on-year recovery. This is highlighted in the Institute of Practitioners in Advertising (IPA) annual survey of employment among its members. In the latest survey there were 929 first-year trainees, with the greatest proportion (79.6%) working in media agencies. The number of interns also increased with a rise from 353 in 2013 to 412 in 2014. It’s worth bearing in mind that not all of these roles will be part of formal internship or graduate schemes and using more creative job hunting techniques will be a more successful way of finding opportunities.
The survey also highlights that it’s media and digital where the greatest growth has taken place, perhaps rather unsurprisingly. For anyone interested in working within advertising it’s a good idea to research these areas and be aware of the variety that exists within advertising. Start by using the resources in the Occupations section of our website. Social media is also a great way to find out about the type of work done by IPA member agencies, the roles people have and opportunities available.
If you are interested in the communications industry and creative sector more generally don’t miss CCCF.