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What motivates people to cycle?

What motivates people to cycle?

What inspires people to start using a bike for everyday transport like shopping or getting to work, school or leisure?

Of course, you are much more likely to stay cycling if road and path conditions feel safe and welcoming, but it often also needs a spark or a push to get started – whether it is a friend, climate concerns, personal health, setting your children an example, or many other reasons.  So Spokes ran a competition to ask … “What was your cycling inspiration?”.  Top motivations were:

  • Friends and relations, example or persuasion
  • Climate and environment concerns
  • Personal health and fitness
  • Concern for one’s children’s future
  • Opportunities provided by e-bikes
  • Journey reliability and/or speed
  • Work colleagues
  • Seeing other people on bikes
  • Living near cycling infrastructure
  • Wanting an alternative to going by car
  • Overcoming a medical problem or injury
  • Wanting to join in a charity ride
  • A helpful bike shop or the Bike Station


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