Meet the Team: Ali

Hi, I’m Ali!
I’m Ali and I’m a Recruitment Coordinator for Generation Scotland. I work within the communications team. The main focus of my role is communications; how we engage with existing volunteers, recruit new volunteers, build relationships in communities and promote Generation Scotland and our work.
Some days I might be workshopping the vision and mission of Generation Scotland. Other days I’m drafting a newsletter to keep all of our volunteers up to date on what we are working on and the vital role they play in research. It can be a real mix of projects and tasks. What’s great about Generation Scotland is the team and how collaborative everyone is. So, although we are working remotely, it always feels like a team effort.
Last year wasn’t quite how anyone planned it. Generation Scotland was incredibly agile in its response to the pandemic, shifting to look at the impact that COVID-19 was having on the health and well-being of people in Scotland. I joined the team initially to lead on RuralCovidLife. It was one of our online survey’s we developed to understand the impact of COVID-19 restrictions on rural communities in Scotland. This is an area of research which I’m really interested in, coming from a farming family and spending lots of time up in Wester Ross.
Working in research is a bit different for me, previously I worked in marketing in the arts at organisations such as the National Theatre and the Royal Academy of Arts in London. I still do consulting work in arts, for me communicating and engaging with people is always at the heart of what I do.
But it’s not all work! I’m really active so am often found cycling, hiking, swimming and just generally getting large doses of fresh air when I can. I’m looking forward to getting back to gigs at some stage as well and into art galleries and theatres when we can.
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