A carbon footprint is the total amount of carbon dioxide and other greenhouse gases emitted directly or indirectly by human beings during production and life, and is calculated as the carbon emissions generated during the entire life cycle of a product, including raw materials, manufacturing, transportation, sales, use, disposal and recycling.

But it’s funny that the environmental concept of ‘carbon footprint’ was commissioned by BP and developed by Ogilvy PR to shift the responsibility for reducing carbon emissions from large corporations to individuals.

In modern business, there are many similarly profit-driven practices that are dressed up as ‘green’ to hide the fact that they are not. For example, Kjetil Fallan and Finn Aren Jorgensen, in ‘Environmental Histories of Design: Towards a New Research Agenda’, refer to “Pink Flamingo’ and ‘Off-road Vehicle Advertising’. Many commercial products like to use animals, forests, etc. as product or advertising elements, using the environment as a promotional point to attract the attention of consumers. However, the fact is that these products produce a lot of carbon dioxide from their production, transportation, sale and final disposal.

The very purpose of the “carbon footprint” concept is to make a statement, just as many modern products and advertisements exist to attract more consumers under the guise of being environmentally friendly, but in fact create more unfriendly products.

The ridiculous “carbon footprint” / Dian Wang / Environmental Design: Materials, Ecologies, Futures (2022-2023)[SEM1] by blogadmin is licensed under a Creative Commons Attribution CC BY 3.0