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The ridiculous “carbon footprint”

A carbon footprint is the total amount of carbon dioxide and other greenhouse gases emitted directly or indirectly by human beings during production and life, and is calculated as the carbon emissions generated during the entire life cycle of a product, including raw materials, manufacturing, transportation, sales, use, disposal and recycling.

But it’s funny that the environmental concept of ‘carbon footprint’ was commissioned by BP and developed by Ogilvy PR to shift the responsibility for reducing carbon emissions from large corporations to individuals.

In modern business, there are many similarly profit-driven practices that are dressed up as ‘green’ to hide the fact that they are not. For example, Kjetil Fallan and Finn Aren Jorgensen, in ‘Environmental Histories of Design: Towards a New Research Agenda’, refer to “Pink Flamingo’ and ‘Off-road Vehicle Advertising’. Many commercial products like to use animals, forests, etc. as product or advertising elements, using the environment as a promotional point to attract the attention of consumers. However, the fact is that these products produce a lot of carbon dioxide from their production, transportation, sale and final disposal.

The very purpose of the “carbon footprint” concept is to make a statement, just as many modern products and advertisements exist to attract more consumers under the guise of being environmentally friendly, but in fact create more unfriendly products.

2 replies to “The ridiculous “carbon footprint””

  1. gmarmont says:

    These are excellent reflections, demonstrating a very promising the progression in your critical thinking around environmental questions – well done! Not taking “at face value” frameworks that are popular in today’s discourse – such as that of carbon footprint – is really crucial to assess the various and conflicting interests at play and decide how to operate. I’d like to recommend a book that you might find helpful to carry on exploring these topics: Matthew Huber, Climate Change as Class War (London: Verso, 2022)

    1. s2437610 says:

      Fab! Thanks for your all comments! I will read the book that you recommended for me! And about the “the creation of waste is inevitable in modern times”, I agree with you. it is true that this statement is too ‘dogmatic’,I will find more resources to against what I said before hhhhhhh! Thanks for taking the time to read my blog!

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