Category: Research methods
The entire online advertising market has been shifting towards the use of online’ influencers’ as a way of targeting their audiences. Government and public sector influence also uses this technique. In the UK the Advertising Standards Authority has been clamping down on this sort of advertising being done without a notice is is a paid […]
Abridged from the forthcoming paper in First Monday The Meta Ad library in the UK contains what is currently the most comprehensive library of adverts delivered and funded by governmental organisations in the UK. Unlike other countries, the Meta Ad Library for the UK is well populated with public sector ads, due to much […]