Our work featured in the OECD scan of UK Government Communications
The OECD produced a comprehensive reivew of innovation and practice of the UK Government Communication Service. Our work is cited as one of the main sources and frameworks around the use and governance of paid advertising in public communications.
In particular the reports picks up on our key concern in its main recommendations:
“The trustworthiness of the public communication function is essential. It is crucial in countering disinformation and underpins GCS’ social license to use technologies and tools such as ad targeting and behavioural insights responsibly and in the public interest. GCS could benefit from introducing a transparent, independent oversight mechanism to ensure propriety and trustworthiness. It should also consider co-developing with citizens a charter to meet public expectations for communication and engagement.”
Public Communication Scan of the United Kingdom, Using Public Communication to Strengthen Democracy and Public Trust, OECD Public Governance Reviews, Feb 2024
https://www.oecd.org/publications/public-communication-scan-of-the-united-kingdom-bc4a57b3-en.htm
