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Influence Government

Influence Government

Research into the practices and impacts of government use of online targeted advertising for behavioural change

  1. Influence Government
  2. 2024

Year: 2024

Our work featured in the OECD scan of UK Government Communications

The OECD produced a comprehensive reivew of innovation and practice of the UK Government Communication Service.  Our work is cited as one of the main sources and frameworks around the use and governance of paid advertising in public communications. In particular the reports picks up on our key concern in its main recommendations: “The trustworthiness […]

21st February 2024 0

New paper in First Monday

  We have a new paper that developes the policy report in to an academic paper, exploring the methods, data, theory and implications. Ben Collier, James Stewart, Shane Horgan, Daniel R. Thomas, Lydia Wilson (2024) INFLUENCE GOVERNMENT, PLATFORM POWER AND THE PATCHWORK PROFILE: EXPLORING THE APPROPRIATION OF TARGETED ADVERTISING INFRASTRUCTURES FOR GOVERNMENT BEHAVIOUR CHANGE CAMPAIGNS, […]

5th February 2024 0

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